Quantyca Discovery Solutions for Retail
Scopri

Overview

The way users search for products is changing.

The Product Discovery process is exactly the process in which the user goes from the abstract representation of a product to the actual product sold in the eCommerce portal.

A central aspect of this process is the quality of the research carried out by the user, which is complemented by the recommendations received by the portal based on its knowledge of the general context but above all of the customer himself.

Challenges

94%
of consumers
received search results that were irrelevant to what they were actually looking for in eCommerce sites in the last 6 months
The Harris Poll for Google
85%
of consumers
negatively perceive an eCommerce in case of unsuccessful search
The Harris Poll for Google
74%
of consumers
avoid using an eCommerce on which they have had negative search experiences in the past
The Harris Poll for Google

Opportunities

53%
of consumers
when they were able to find the product they were looking for, added at least one other product to their shopping cart before completing their purchase
The Harris Poll for Google

Solution

Google’s Product Discovery solution consists of a search and recommendation suite built with the AI/ML and Search technologies of the Google Cloud Platform.

It is a fully managed service that does not require a large investment, is charged on a per-use fee and has no storage costs. Despite this, it allows a high degree of flexibility and adaptability to business needs. It integrates seamlessly with other Google Cloud services to perform data ingestion, read events, build analysis tools and more.

The suite allows the use of a search and optimisation engine with high potential but low maintenance. The engine can be fully exploited without AI/ML skills on the part of users.

The complete route

1.
Defining the most appropriate Product Discovery strategy with the Quantyca team
2.
Evaluating together an implementation plan
3.
Realising a solution pilot
4.
Scaling up from pilot to extensive solution deployment

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