Rinascente is located in nine prestigious stores in Italy, in large historical buildings, in the heart of major cities. Much more than shops: real references for the city and for high level shopping. Exclusive places born ‘for the city, with the city, in the city’. Rinascente opens to the public like a window on the world, becoming the stage not only for fashion, but for a theatre full of novelties, unique proposals and events. Each shop presents itself as a large house of brands, offering a unique experience.
In the last few years, Rinascente has embarked on a path to replicate the store experience also online. This digital transformation has required an effective integration of information between the company’s systems to support business processes.